Is this
for you?

We don't work with everyone. We seek founders who have commercial DNA, early validation, and the commitment to build something exceptional.

$Floating cream mathematical symbols including plus, minus, multiply, divide, percentage, square root, and brackets.$

A person sitting at a round table using a laptop, surrounded by floating papers with question marks and a closed box nearby, appearing to be thinking or pondering.

Are You The Right Founder?

We look for:

Commercial DNA

You're exceptional at sales and can close deals

Isometric illustration of a circle with a check mark inside.

Coachable

You're open to feedback and ready to iterate fast

Some Budget

You can invest £5-35k into your venture (from savings, revenue, or pre-seed capital)

Early Traction

You have at least some customer conversations, LOIs, pilots, or early revenue - not just an idea

Committed

You're all-in on this venture, even if you're working part-time initially

Gritty

You're resilient, resourceful, and ready to do the hard work

Isometric illustration of a magnifying glass.

Sectors We Focus On

● B2B SaaS

● B2C platforms

● Marketplaces

● eCommerce infrastructure

● Enterprise software

● AI-enabled products

● Financial services & embedded fintech

● SME-focused tools

We're open to exceptional founders in adjacent sectors, but our sweet spot is in areas where we have proven domain expertise.

Green checkmark symbol on a light green background.

Illustration of a green and dark blue gear or cogwheel with an isometric perspective.

Discover

How it works

Find Out More

Isometric illustration of a checklist with five green lines and a checkmark at the bottom.

Start

Your application

Start it now

Is this for you?