Our track record
Client portfolio highlights
Case study
Loxa Cover
Insurtech
The challenge
Build an embedded insurance platform that integrates seamlessly at checkout for UK ecommerce retailers.
Built an enterprise-ready insurance platform from scratch
Integrated with major insurance APIs and retailer systems
Developed AI-driven onboarding workflows
Supported fundraising narrative and pitch development
Our role
Raised £2.2M (£475k pre-seed + £1.75M seed)
25% of UK Shopify/Magento sites integrated
40,000 policies sold per month
Onboarded three of the UK's top insurers
Multiple licensing inquiries for the platform
The results
Formulate Venture Studios and Richard’s involvement as Director, CTO and founding investor was fundamental to Loxa Cover’s success. He played a critical role in shaping the direction of the business, helping us evolve the product from an early concept into a robust, scalable platform.
Richard brought a rare blend of strategic thinking and hands-on technical leadership, ensuring we made the right architectural and commercial decisions from the outset. His guidance accelerated our progress dramatically and positioned us to attract serious investment with confidence in both our technology and long-term vision
Client review
Jamie Hamer | Co-Founder & CEO