Our track record

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Client portfolio highlights

Case study

Loxa Cover

Insurtech

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The challenge

Build an embedded insurance platform that integrates seamlessly at checkout for UK ecommerce retailers.

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  • Built an enterprise-ready insurance platform from scratch

  • Integrated with major insurance APIs and retailer systems

  • Developed AI-driven onboarding workflows

  • Supported fundraising narrative and pitch development

Our role

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  • Raised £2.2M (£475k pre-seed + £1.75M seed)

  • 25% of UK Shopify/Magento sites integrated

  • 40,000 policies sold per month

  • Onboarded three of the UK's top insurers

  • Multiple licensing inquiries for the platform

The results

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Formulate Venture Studios and Richard’s involvement as Director, CTO and founding investor was fundamental to Loxa Cover’s success. He played a critical role in shaping the direction of the business, helping us evolve the product from an early concept into a robust, scalable platform.

Richard brought a rare blend of strategic thinking and hands-on technical leadership, ensuring we made the right architectural and commercial decisions from the outset. His guidance accelerated our progress dramatically and positioned us to attract serious investment with confidence in both our technology and long-term vision

Client review

Jamie Hamer | Co-Founder & CEO

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